Not every person is pleased about Apple’s new view.

Traders despatched shares of Fitbit, which would make competing well being trackers, almost 7 percent lower immediately after the buyer electronics huge unveiled its newest Apple Watches on Wednesday. The inventory fall implies traders are worried the capabilities on the new smartwatches will entice people to Apple’s merchandise above Fitbit’s.

Between the new capabilities in the Apple Watch Series 4: the very first buyer EKG examination, a healthcare examination applied to detect coronary heart disorder. The EKG, also acknowledged as the ECG or electrocardiogram, checks the electrical action of your coronary heart. The Apple Observe EKG, which has been cleared by the Food items and Drug Administration, will work by passing a recent via your upper body immediately after you contact the crown of the product. The view can notify if your coronary heart is beating usually or not, and you can share this details with your medical professional.

The new view sequence also has fall detection that can establish if you abruptly slip and can not get up from the ground. The product tracks slumber, actual physical action and physical exercise as very well.

In addition, Apple said WatchOS 5, which was unveiled at the WWDC event in June, will be readily available on Sept. 17.

Neither Apple nor Fitbit instantly responded to requests for remark. 

Fitbit shares shut six.nine%, or 41 cents, reduced at $five.53.